Building a solid personal brand is all about positioning yourself as an expert in your area of expertise and creating a strategic reputation!

Why is building a personal brand important now?

😎 Building a solid personal brand makes you stand out from the crowd.

Simply because it is the tool that helps you to position and polish yourself professionally on the right platform, building a network and unlocking opportunities, with all online platforms today, especially Linkedin, this can be easily done if you have the proper plan and system in place.

How to build a plan for your personal brand?

📝 If you fail to plan, you plan to fail!

Building a personal brand requires you to create strategic communication on what you want to talk about, where you want to say it or who you want to be… It’s time for a paper and pencil exercise.

Write your answers to the following questions:

• What are you good at?
• Why do you want to do this? (Your goals & objectives)
• What topics do you want to discuss?
• Which of these topics can be broken down into content pillars?
• Where do you want to create your personal brand? Perhaps LinkedIn.
• Who do you want to talk to? (Your audience)
• When will you be posting, and at which frequency? (Content calendar)

How to execute this plan?

👨🏻‍💻 Consistent Content for Conversations.

Building your personal brand takes a lot of work, but the more you invest, the more return on investment you get. What are you supposed to do to get there?

• Build your content plan as a monthly/weekly calendar with content pillars, key topics, timings, selected formats like visuals, videos, articles, and so on
• Make sure what you post is high quality and super useful.
• Focus your content on a specific target audience because if you aim to talk to everyone, you won’t talk to anyone.
• Be consistent in how much you post. If you post once a month, don’t expect increasing engagement.
• Reply to comments and DMs, because that’s where the magic of connections happens.
• Always initiate conversations! Remember “connections + conversations = Conversions”

Thats it.

Plan -> Execute -> Measure -> Iterate.

Please go to Linkedin today and start implementing these steps. Feel free to drop me a DM there if you need any help. Enjoy your day!

Finally, here are two immediate ways I can help you today

1. If you want to learn more about personal branding, here are some quick online courses to put you on the right track quickly.
2. Do you want to start making money on Linkedin? Here is my “LinkedIn Influence and Income” online consultancy program. Book your slot here to tailor this program for you!