New LinkedIn Update: Great Results on Your Feed!

What Happened on LinkedIn in October 2023?

I am sure everyone noticed back in October 2023, the new LinkedIn update when it comes to engagement (same, me too). And yes, LinkedIn is currently changing its algorithm!

Inevitably, this LinkedIn update has altered the distribution of posts, what we see and don’t see.
So what are the specific changes exactly that are the new normal?

Here’s what LinkedIn experts have reported:

1️⃣ We’re seeing more content from people and pages you actively engage with.

2️⃣ There is a bigger focus on hashtag engagement.

3️⃣ They are reducing notifications for certain actions. Which makes it a less noisy experience for users.

4️⃣ There is an increase in the reach of posts over time. Which means your relatively old posts can get seen more.

So, What Does That LinkedIn Update Mean?

LinkedIn factors in more engagement signals. This includes how users interact with hashtags, who they engage within the app, and what they interact with in terms of individual posts.

So the new LinkedIn update’s algorithm now presents a balance. Both a balance of people that users know directly and the topics of most relevance to them right now.

Users are likely to see posts from smaller groups of people and on more focused topics, as that’s what they are likely to engage with most. Which makes it a more filtered feed than before.

That way, we shape the app by sending more signals to the algorithm about our interests. This will help LinkedIn to predict likely engagement better.

Simply put, the LinkedIn update is helping your feed become more tailored and customized to your interests. We may be used to engaging more with friends, former colleagues, and even family members. But what’s happening now is that the platform is trying to expose you to a more niche audience based on what actually interests you.

Let’s say it’s gotten a lot cozier. This could also mean that you end up seeing a lot of the same people and pages. But the solution to this is to engage more because your interaction will help signal to LinkedIn what discussions you want to be a part of.

Here is What You Need to Know!

According to Social Media Today, LinkedIn reported “record engagement” yet again, almost regularly since 2018.

Of course, algorithm changes, including this LinkedIn update, can be frustrating for content creators to deal with!
But at the end of the day, it is the platform working to customize a better feed for us.

Here are some tips to best deal with the LinkedIn update:

✅ Engage with comments, direct messages and people sharing your posts as fast as possible.

✅ More personal stories and raw content to build authentic connections.

✅ Decrease text in captions for shorter reading time.

✅ Don’t over-post and don’t under-post. Instead, show up regularly with high-quality content.

✅ Use relevant hashtags to ensure that your content is searchable.

✅ Post at the right time. When is your audience active?

✅ Track your insights and engagement and work around what it tells you.

That is all for today, but I am super curious to get your feedback how far have you noticed the new LinkedIn update, and how does it affect you on LinkedIn?

Finally, Here Are Two Immediate Ways I Can Help You Today.

1️⃣ If you want to learn more about personal branding, here is a quick online course to put you on the right track quickly.

2️⃣ Do you want to start making money on LinkedIn? Here is my “LinkedIn Influence and Income” online consultancy program. Book your slot here to tailor this program for you!