LinkedIn Newsletters & Audio Events: 2 Genius Superpowers for Your Personal Brand
The Hidden LinkedIn Features That Build Personal Brands & Drive Real Results
Most professionals overlook two free features: LinkedIn Newsletters and live video events. But when used consistently, these tools can grow your audience, boost your visibility, and attract new business. Here’s how.
1- LinkedIn Newsletters: The Most Underrated Branding Tool in 2025
LinkedIn newsletters give you your own publishing space with everything: a name, visual brand, landing page, and subscriber list (here’s a good example!)
But here’s the real power:
- Your content goes directly to your subscribers’ inboxes
- Your followers are automatically invited to subscribe
- Subscribers are notified every time you publish
You don’t need to build your own blog, email list, or CMS. LinkedIn handles it for you. You just focus on the value.
“Starting a blog is hard. Growing an audience is harder. But with LinkedIn newsletters, you borrow LinkedIn’s credibility and traffic to build your own!”
2- SEO on Autopilot: Why LinkedIn Newsletters Rank on Google
What makes LinkedIn newsletters a smart move for organic reach?
- Google indexes each newsletter issue like a standalone blog post
- LinkedIn auto-optimizes metadata, structured data, and mobile readability
- You benefit from LinkedIn’s domain authority in search engines
To get the most out of this, follow 3 SEO basics:
- Use one clear primary keyword in your title and intro
- Write at least 800–1000 words of high-value, skimmable content
- Add visuals, subheadings, and links to make it engaging
Pro Tip: Your content doesn’t need to be “perfect.” It needs to be helpful. Share what you know, consistently.
3- LinkedIn Newsletters Build Trust: With People and the Algorithm
Posting consistently is the fastest way to build authority.
Here’s why newsletters work so well:
- They signal consistency and expertise to your audience
- They encourage longer reading time, which tells LinkedIn your content has depth
- They drive ongoing engagement through comments and shares
And that’s how personal brands grow.
More content → more conversations
More conversations → more connections
More connections → more conversions
4- Should You Start a Newsletter Without an Audience?
Yes. In fact, that’s the best time to start.
Your early posts help shape your brand. As you post consistently, your audience will grow, and they’ll see your full archive.
Don’t wait until it’s “perfect.” Start today. Learn in public.
5- “Isn’t LinkedIn Too Crowded for This?”
It’s not.
While many people post on LinkedIn, very few do it strategically and consistently.
To stand out:
- Talk about specific problems your audience faces
- Share real experiences and personal insights
- Avoid generic, AI-generated fluff
- Deliver relevance, not reach
When you speak clearly to a niche, your content becomes magnetic, even in a noisy feed!
6- LinkedIn Live Video Events: The Fastest Way to Build Human Trust
What builds trust faster than a profile or a post? Live video.
Live video events on LinkedIn offer:
- Real-time interaction with your audience
- Personal branding at scale
- Stronger relationships through voice, face, and energy
- DM conversations and leads after the event ends
And unlike one-way posts, video lets people hear how you think and speak. That human layer builds instant trust. Moreover, all previous live events, remain there in a dedicated tab.
7- How to Host a Successful LinkedIn Live Video Event
Currently, you can only host live video events using a third-party tool like StreamYard, Restream, or Zoom Webinar connected to LinkedIn.
Here’s how to make it work:
- Choose a recurring weekly or bi-weekly slot
- Create a branded cover image using Canva
- Focus each event on one clear, practical topic
- Use a moderator or co-host to keep it flowing
- After the event, repurpose the content:
- Turn highlights into a LinkedIn post or carousel
- Summarize it in your next newsletter
- Extract quotes, tips, or stats into short-form videos
Pro Tip: Always end with a soft CTA: “Let me know if this sparked ideas for you, I would be happy to discuss them.”
8- My Personal Experience: How Live Video Created Real Business
I didn’t expect much when I started hosting weekly live sessions on LinkedIn.
But here’s one of the interesting stories that I like:
- I started building a loyal audience that started showing up weekly
- I received DMs from participants wanting to go deeper
- In one of those events, one attendee turned into a 1:1 consulting client
- That collaboration turned into a joint training program
- And that became a repeatable revenue stream
Live video doesn’t just build content. It builds relationships. And those lead to revenue.
9- Final Thoughts: The Opportunity Most People Miss
LinkedIn offers free tools that 95% of professionals ignore.
- Newsletters give you reach, SEO, and authority.
- Live video events build trust and spark conversations.
The cost? Just your time, consistency, and courage.
FAQs
Q: What is a LinkedIn newsletter?
A: A LinkedIn newsletter is a recurring content series users can subscribe to via LinkedIn and email, helping creators build authority and reach.
Q: Are LinkedIn newsletters good for SEO?
A: Yes. LinkedIn indexes newsletters on Google and optimizes their metadata automatically, giving your content a search engine visibility boost.
Q: How do I start a LinkedIn newsletter?
A: Go to your profile, click “Write an article,” and choose “Create a newsletter.” Fill in the name, description, and cover image.
Q: Can I go live on LinkedIn from my profile?
A: No. You need a third-party tool (like StreamYard or Restream) and an approved LinkedIn Live access.
Q: What’s the best frequency for a newsletter or live session?
A: Weekly or bi-weekly is ideal. Consistency matters more than frequency.
Q: Does LinkedIn help with newsletter promotion?
A: Yes. It auto-notifies subscribers via email and your followers are invited automatically.
Finally, do you want to build an effective personal brand today?
The “LinkedIn Influence Accelerator” is my course for founders, coaches, and communicators. It is crafted for professionals who want to create an effective personal brand that generates opportunities!
Start boosting your personal brand now!
