Are You Using the Best Storytelling Techniques? Discover Them Here

Do you want the best storytelling techniques on LinkedIn? That is an essential superpower that unlocks the potential of personal brand on LinkedIn!

Powerful Storytelling Techniques Engaging Content that initiates conversations!

Engagement is Different on LinkedIn. Likes, comments, and shares are traditional engagement metrics. However, LinkedIn’s audience is more in content consumption mode. That’s why clicks matter. Clicks on your post are a strong engagement signal that influences the algorithm.

Clicks can include:

• Clicking and swiping through slides in a carousel post
• Poll response clicks
• “See More” clicks

LinkedIn Algorithm and User Behavior

Here are five facts about the LinkedIn Algorithm today:

1. The algorithm closely tracks individual user behavior and content performance.
2. If you are active, your posts perform better than others with less frequent activity.
3. The algorithm assesses a user’s overall platform activity, not just individual posts.
4. You will increase engagement on your posts if you consistently share high-quality content.
5. This will give you a better reach for future posts.

Engagement signals tell the algorithm your content is valuable ➡️ The algorithm will show your post to more people as a result of engagement ➡️ More people seeing your post leads to increased potential for further engagement. ➡️ Its a chain reaction!

Storytelling Techniques for Engaging Content on LinkedIn

• Focus on Relevance and Relatability (RR): Content should resonate with your audience and evoke emotional responses.

• Text still works!: Unlike other platforms, LinkedIn still prioritizes written content.

• Build Curiosity: A strong caption will encourage users to explore the accompanying photo, infographic, or video.

• Complementary Content: The caption should provide context and enhance the visual message.

3 TMs: Powerful Storytelling Techniques

TM 1️⃣: Trailer + Movie

This is the most interesting storytelling technique! Use this when posting Text + Videos

• Captions prepare the scene: Craft compelling text captions to capture the audience’s attention before unveiling the visual.
• Understand Audience Behavior: A strong text introduction is crucial to make your audience curious about what’s in your video!
• Reveal Key Information: Share only part of the story in the text to encourage viewers to watch the video. It’s like opening the curtains in a theatre!
• Increase Video Completion: This strategy boosts video viewership and engagement by creating anticipation.

How are is what you need to do:

• Make sure they watch till the end: “Completly watched videos” contribute to stronger personal branding.
• This confirms the quality of your video: It is also good for the algorithm.
• Keep it Short and Sweet: Aim for videos around 90-120 seconds.
• Save the Best for Last: Place the most important information towards the end of the video.

“A captivating hook within the initial 3-5 seconds can transform a passive viewer into an engaged attentive audience. Compelling them to fully immerse themselves in the content without distraction.”

TM 2️⃣: Teaser + Manual

This is my own favorite storytelling technique! Use this when posting Text + Carousel. 

• Create anticipation with the first slides: Then, deliver detailed solutions in subsequent slides.
• Hook the Audience: Create a captivating first slide to encourage swiping.
• Maintain Interest: Each subsequent slide should offer value and curiosity.
• Minimum Slide Count: Aim for ten slides to provide sufficient content.
• Leverage Psychology: Tap into audience pain points and offer solutions.
• Clear Call to Action: Include a CTA on the final slide to drive engagement.
• Algorithm Benefits: Increased time spent and clicks boost post visibility.

How are is what you need to do:

This one sparks your audience engagement like fire! Use this when posting Text + Polls.

• Conversations are gold: Use polls to spark conversation and gather audience insights.
• Create Interest: Begin with a provocative statement or question to capture attention.
• Offer Multiple Choice Options as a CTA: Provide clear and relevant answer choices.
• Encourage Open Dialogue: Include an “other” option for diverse responses in the comments.

Three Cs To Compliment Your Storytelling Techniques

The Catch (Hook)

1. LinkedIn only displays the first 2-3 text lines (before the “see more” button), so make them count.

2. Stop their scroll! Grab attention with the first two lines of your post.

3. Use questions, statistics, shocking facts, or intriguing statements.

The Content (value)

1. Deliver valuable content that is relevant and useful for your audience.
2. Use clear and concise language.
3. Prioritize Visual Appeal through formatting as follows:

• • Focus on making your content easy to scan and consume.

  • Experiment with different text structures and layouts.

  • Consider using emojis to add visual interest.

  • Ascending or descending text format

  • Short sentences

  • Numbered lists

  • Line breaks

  • Emojis

The Call to Action (CTA)

1. A clear CTA encourages audience interaction and prevents scrolling.
2. Users spend more time on posts with CTAs as they consider their responses.
3. Engaging with content through a CTA helps solidify information in the mind.
4. Using a consistent CTA in every post can increase overall engagement and shares.

Bonus Storytelling Techniques:

Commenting on your own post! Seriously? Yes! Commenting within the first 15 minutes of posting encourages further discussion and signals importance to the LinkedIn algorithm.

Consistent Content: To overcome algorithm fluctuations, focus on regular content posting. This builds trust and encourages direct audience interaction. Live events and newsletters are effective storytelling techniques to strengthen this connection.

Audience Ownership aka De-platforming: Transition your audience from social media to subscribers on your channels (website, newsletter). This is essential for long-term success and control over your content reach.

Finally, do you want to build an effective personal brand today?

The “LinkedIn Influence Accelerator” is my course for founders, coaches, and communicators. It is crafted for professionals who want to create an effective personal brand that generates opportunities! 

Start boosting your personal brand now!