First of All, What is a UVP?
Simply, a UVP is a statement that clearly describes the unique benefits that a product or service provides to customers. This is an essential element of any marketing strategy as it helps businesses differentiate themselves from their competitors. As important as this is, creating a UVP is not an easy task, as it requires careful analysis and planning.
So, Why Focus on Personal Branding?
Given that your UVP is a statement that communicates the unique benefit your product or service provides to your target audience, setting you apart from your competitors, personal branding is the tool that will help you position yourself with a unique image and reputation in your industry or field. Your personal brand is what helps you communicate your UVP to your target audience.
What is the Ikigai Model
Why do you wake up in the morning?
The Ikigai model is a Japanese concept that translates to “reason for being” or “a reason to wake up in the morning”.
The model is a Venn diagram that combines four elements:
1️⃣ What you love
2️⃣ What the world needs
3️⃣ What you are very good at
4️⃣ What exactly can you be paid for?
The intersection of these four elements is your Ikigai, which represents your purpose in life.
Finding your Ikigai can help you achieve a sense of fulfillment, happiness, and satisfaction. It can also help you navigate important life decisions, such as career choices, by providing a framework for aligning your passions, skills, and values.
In essence, the Ikigai model encourages individuals to reflect on what they truly enjoy doing, what they are good at, what the world needs, and what they can be paid for, and to find the overlap between these four elements. By doing so, individuals can find meaning and purpose in their lives.
This is an important step for finding your UVP and building your brand:
✅ Navigate through the Ikigai model to find what you are passionate about and accordingly focus on the knowledge that can be used to craft your UVP.
✅ This model also helps you to find “what you can get paid for”, not just only “follow your passion” style. Passion “only” will not pay your bills
✅ By identifying your Ikigai, you gain a deeper understanding of your purpose and can align your personal brand with it.
✅ When building your personal brand, you have to identify what sets you apart and showcase your unique perspective and ideas.
✅ Knowing your Ikigai can also help you make strategic decisions about your career and business.
✅ Building a personal brand that reflects your values and purpose can help you create a fulfilling and balanced life that aligns with your Ikigai.
Now, it’s your turn!
Complete the following phrase.
I am a …., I help …… to achieve …… through ……
Finally, here is how I can help you today.
If you want to build your personal brand and grow your business, you can learn all the details and build your own process in my “LinkedIn Influence Accelerator” course.