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Content is always the best tool to build and grow your personal brand, especially “educational content” that would teach your audience a new skill or concept that they can apply directly in an actionable way to their daily lives and work.

Again, Content is KING, But How?

The tipping point to reach is when people perceive you as the “Trustworthy source of information”. This is where you create influence and, in return, get visibility.Β For sure content should be sharply targeted and highly optimized for your target audience.

Here are the top three content formats for you to focus on, in order to build and nurture your personal brand.

The Magic of Listicles: Unraveling Information with Clarity

There’s a reason why listicles are incredibly popular. They break down information into digestible chunks, sparking curiosity and simplifying complex topics. This format is particularly effective for educational content that teaches new skills or concepts.

Examples of Inspiration:

πŸ‘‰πŸΌ “8 Steps to Boost Your Personal Brand” (Infographic)

πŸ‘‰πŸΌ “4 Steps for a Magnetic LinkedIn Profile” (Article)

πŸ‘‰πŸΌ “4 Ways to Get Loyal Visitors on LinkedIn” (Carousel)

πŸ‘‰πŸΌ “3 Books That Will Change How You Work” (Post)

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The How-To Posts: Guiding Through Processes

Our brains thrive on processes and systems, especially in the professional realm. How-to posts that break down tasks into actionable steps are not just educational but empowering. Start with a relatable question or a thought-provoking challenge to engage your audience.

Examples to Learn From:

πŸ‘‰πŸΌ “Building a Content Business: A Step-by-Step Guide”

πŸ‘‰πŸΌ “Gaining New Skills: Where to Start?”

πŸ‘‰πŸΌ “Simple Yet Effective: Tips That Might Surprise You”

The Art of Storytelling: Connecting Through Shared Experiences

Stories have the power to connect us on a human level. In personal branding, sharing your experiences and learnings can be profoundly impactful. Remember, the focus should always be on delivering value to your audience, not just showcasing your achievements.

Personal Storytelling Examples:

πŸ‘‰πŸΌ “Lessons Learned While Preparing My New Course at AUC”

πŸ‘‰πŸΌ “Meeting a Celebrity: More Than Just a Brush with Fame”

πŸ‘‰πŸΌ “A Personal Achievement That Could Inspire You”

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Content creation is an art and a science, and mastering it can significantly elevate your personal brand. Whether it’s through listicles, how-to guides, or storytelling, the key is to deliver value that resonates with and educates your audience. Start experimenting with these formats and share your experiences in the comments. I’d love to hear your success stories and answer any questions you have about personal branding through content!

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