Building your personal brand is all about positioning yourself as an expert in your area of expertise and creating a strategic reputation!
Why is Building Your Personal Brand Important Now?
😎 Building your personal brand makes you stand out from the crowd.
Simply because it is the tool that helps you to position and polish yourself professionally on the right platform, building a network and unlocking opportunities, with all online platforms today, especially LinkedIn, this can be easily done if you have the proper plan and system in place.
Why is Building Your Personal Brand on LinkedIn Specifically critical?
Think of LinkedIn as a goldmine just waiting to be dug up.
When you’re building your pe
rsonal brand on solid ground, you’re basically building your own fan club. You become the go-to person for information and advice, which can really boost your career or business. Plus, a strong personal brand is like a superpower for any company!
How do you plan to build your personal brand?
📝 If you fail to plan, you plan to fail!
Building your personal brand requires you to create strategic communication on what you want to talk about, where you want to say it or who you want to be… It’s time for a paper and pencil exercise.
Write your answers to the following questions:
- What are you good at?
- What topics do you want to discuss?
- Which of these topics can be broken down into content pillars?
- Who do you want to talk to? (Your audience)
Who exactly are you trying to attract to your personal brand? Get specific! Your profile and posts need to be the ultimate solution to someone’s *exact* problem. Picture your ideal customer in detail – their likes, dislikes, and everything in between. The clearer you are, the better you can bring them the right content at the right time.
- Where do you want to create your personal brand? Perhaps LinkedIn.
- When will you be posting, and at which frequency? (Content calendar)
- Why do you want to do this? (Your goals & objectives)
SMART Objectives are the secret sauce for turning your goals into reality! I mean, how do you even know if you’re winning at social media if you don’t know what you’re aiming for? Is five shares per Facebook post good enough? What about seven comments on every Instagram video? See what I mean?
How to Execute This Plan?
👨🏻💻 Consistent Content for Conversations
Building your personal brand takes a lot of work, but the more you invest, the more return on investment you get. What are you supposed to do to get there?
- Build your content plan as a monthly/weekly calendar with content pillars, key topics, timings, selected formats like visuals, videos, articles, and so on
- Make sure what you post is high quality and super useful.
- Focus your content on a specific target audience because if you aim to talk to everyone, you won’t talk to anyone.
- Be consistent in how much you post. If you post once a month, don’t expect increasing engagement.
- Reply to comments and DMs, because that’s where the magic of connections happens.
- Always initiate conversations! Remember “connections + conversations = Conversions”
♻️Repurpose your original content
If your momentarily feel like running out of ideas or tunning out of time, you can still be “recycling” your old original content to aid in building your personal brand. Here’s how:
👉🏻 Choose a great post of yours on LinkedIn that has gotten good reach & engagement.
👉🏻 Next, copy and paste the same text on Carousel template on Canva, and post it a couple of month later.
👉🏻 You can use ChatGPT to get similar text posts and post them later.
👉🏻 You can even use text-to-speech + Canva video templates and create a short video from the same text.
That’s it.
Plan -> Execute -> Measure -> Iterate.
**Bonus tip: Consistency is the key to unlocking your personal brand potential!**
Building your personal brand isn’t a one-and-done deal. It’s a marathon, not a sprint. The more you put in, the bigger the payoff. Trust me, it’s worth the effort!
But here’s the price you do not want to pay: the less you show up, the colder your connection with people gets. You become invisible. Don’t let that happen!
Please go to LinkedIn today and start implementing these steps. Feel free to drop me a DM there if you need any help. Enjoy your day!
Finally, Here Are Two Immediate Ways I Can Help You Today.
1️⃣ If you want to learn more about building your personal brand, here are some quick online courses to put you on the right track quickly.
2️⃣ Do you want to start making money on LinkedIn? Here is my “LinkedIn Influence and Income” online consultancy program. Book your slot here to tailor this program for you!
