Six Personal Branding strategies to boost your Career!November 1, 2023 2023-11-01 10:32
Six Personal Branding strategies to boost your Career!
If you are looking for a new job, then for sure LinkedIn is your number one destination. But do not be like everyone jumping to the “jobs” section and starting hunting for jobs and hoping for the best to happen!
LinkedIn is your massive opportunity to be seen if you do it the right way!
There are a few things you have to do to get on track, regardless of your profession and what your next career step is..
1️⃣ Update Your LinkedIn Profile.
This should be a no-brainer, but updating your profile so that it doesn’t have any unexplainable gaps is necessary.
Please take a good look at the resume you’re sending out and make sure it actually matches your profile, too. Remember, this is your first impression.
2️⃣ Start Following the Right People & Places
A huge section of LinkedIn is devoted to finding jobs.
Most companies and recruiters have LinkedIn pages too, and if you follow the organizations and people you want to work with.
That way, you will get exposed to a lot more information than what a company website may offer.
3️⃣ Reach Out to People
Show that you care, show your curiosity, and show how you are as a person. If you want to join a certain organization, reach out so that people know you exist as a person – not just a resume. Be “visible” on the radar of this company’s decision makers on Linkedin, and engage with their content regularly.
This also helps you understand company culture, identifying any red or green flags early on.
4️⃣ Utilize the Wealth of Information
This platform is full of information coming from recruiters, HR reps, and career coaches! Like interview tips, resume writing, how to cope with emotions during a job search, which sectors are hiring, how to ask about salary, etc….
You have access to massive, free, helpful content!
5️⃣ Engage With Others
One of the best ways to get ahead is to engage with content. Because if you’re not active, people will forget about you – that’s unfortunate, but it is the truth.
And it’s not like you don’t have anything to share, you do!
Keep in mind you have gained a lot of experience all these years. Highlight this in your profile, share your own knowledge with others, too, and engage with those who resonate with you.
6️⃣ Invest in Your “Personal” Brand
Look at yourself as a brand on LinkedIn and invest energy on nurturing that image. At the end of the day, this is who you are and what you are choosing to show to the world.
If you’re going through a tough time and changing careers, don’t delete any old jobs.
All jobs have transferable skills! So change your headline accordingly, showing those skills and not just a “title”. Refocus on what it is you want to bring into a new role that makes you a good choice through the content you are posting.
“If you look at your LinkedIn, and you can see yourself and your values…Then you’re on the right path.”
But if all you can see is the organization you work for, then you need to move away from that, because recruiters will not see you as a separate identity.
Nurture your brand identity separate from your company. Remember that a personal brand and a corporate brand go together like two sides of a coin. But they are separate. This will help you and your network realize that you have made the decision to separate from a place.