Magnetic content is always the best tool for building and growing your personal brand, especially “educational content” that teaches your audience a new skill or concept that they can apply directly and actionably to their daily lives and work.
Content is KING, But Why?
Content is the tool for:
👉🏻 Building your positioning
👉🏻 Showing your strong expertise
👉🏻 Grabbing the attention of your network
👉🏻 Generating & nurturing leads & potential clients
Content is the blood of the internet!
Imagine social media without content, imagine websites without content, imagine newsletters without content, and the list goes on.
👉 But to create effective content, you must have a solid plan!
👉 The plan starts with the critical concept I invented: The “RR”
👉 This means your content should be Relevant and Relatable,
👉 to a specific target audience.
Again, Content is KING, But How?
The tipping point is when people perceive you as a “Trustworthy source of information.“ This is where you create influence and, in return, get visibility. Content should definitely be sharply targeted and highly optimized for your target audience.
Here are the top three magnetic content formats you should focus on to build and nurture your personal brand.
The Magic of Listicles: Unraveling Information with Clarity
There’s a reason why listicles are incredibly popular. They break down information into digestible chunks, sparking curiosity and simplifying complex topics. This magnetic content format is particularly effective for educational content that teaches new skills or concepts. Moreover, it is also pretty easy for the eye to scan amidst a crowded feed!
Examples of Inspiration:
👉🏼 “8 Steps to Boost Your Personal Brand” (Infographic)
👉🏼 “4 Steps for a Magnetic LinkedIn Profile” (Article)
👉🏼 “4 Ways to Get Loyal Visitors on LinkedIn” (Carousel)
👉🏼 “3 Books That Will Change How You Work” (Post)
The How-To Posts: Guiding Through Processes
Our brains thrive on processes and systems, especially in the professional realm. How-to posts are magnetic content that break down tasks into actionable steps are not just educational but empowering. Start with a relatable question or a thought-provoking challenge to engage your audience. Choose a topic that you have trustworthy experience in and make sure the answer to the “how-to” question is crystal clear by the end of the post!
Examples to Learn From:
👉🏼 “Building a Content Business: A Step-by-Step Guide”
👉🏼 “Gaining New Skills: Where to Start?”
👉🏼 “Simple Yet Effective: Tips That Might Surprise You”
The Art of Storytelling: Connecting Through Shared Experiences
Stories have the power to connect us on a human level. In personal branding, sharing your experiences and learnings can be profoundly impactful. Remember, the focus should always be on delivering value to your audience, not just showcasing your achievements. You can share stories of behind-the-scenes of your daily work, stories of human interactions with colleagues or recruiters, or even stories of little personal success along your journey.
Personal Storytelling Examples:
👉🏼 “Lessons Learned While Preparing My New Course at AUC”
👉🏼 “Meeting a Celebrity: More Than Just a Brush with Fame”
👉🏼 “A Personal Achievement That Could Inspire You”
Magnetic content creation is an art and a science, and mastering it can significantly elevate your personal brand. Whether it’s through listicles, how-to guides, or storytelling, the key is to deliver value that resonates with and educates your audience.
Start experimenting with these formats and share your experiences in the comments. I’d love to hear your success stories and answer any questions you have about personal branding through magnetic content!
🪄Secret Ingredients 🪄
🪄You need ideas, time, effort, planning & tools to create magnetic content.
However, with a proper system for Ideation, Creation, and Scheduling, you can create high-quality content with less time and effort. Here is how to create a system that helps you create content consistently!
🪄Content creation is difficult, especially for high quality. Always think of repurposing! A text post can be turned into a carousel and posted after a few weeks. So, an effort was made once, posted several times! You can always repurpose text into carousels, text to infographics, infographics into carousels, and so on!
Think “automation” using AI. And not “generation”, the difference is huge! Especially when it comes to writing, AI can help a lot with the proper prompts but still can not replace you! Keep this always in mind!
Finally, do you want to step ahead?
The “LinkedIn Influence Accelerator” is a course for founders, coaches, and communicators. It is crafted for professionals who want to use LinkedIn to create a process for consistent business growth while enjoying time freedom.
Start boosting your persona brand now!
