LinkedIn has been evolving with new features to help you generate more leads! In this article, I’ll be sharing two interesting underutilized LinkedIn features. These are LinkedIn newsletters and audio events.
1- LinkedIn Newsletters: A Personal Branding Hidden Gem
LinkedIn newsletters contain a unique branded name, picture, landing page, and description. What makes LinkedIn newsletters a superpower for your personal brand?
- LinkedIn sends the articles you publish directly to your subscribers’ email.
- LinkedIn notifies your newsletter subscribers whenever you publish a new article.
- LinkedIn automatically invites your new followers to subscribe to your LinkedIn newsletter
“Starting a blog and getting people to read it is tough at first. But once you get going, traffic snowballs. Having your own little corner on a huge platform, like LinkedIn, makes it easier for people to notice your articles compared to a web blog.”
2- LinkedIn Newsletters: An SEO Powerhouse
LinkedIn optimizes your newsletter articles for search engines, increasing their visibility on Google. It’s like a free SEO service for your content!
All you need is to adhere to basic SEO principles:
Keyword Optimization: Focus on a primary keyword related to your article’s topic.
Quality Content: Create high-quality articles with a minimum of 800-1000 words.
Visual Appeal: Include images, videos, and links to enhance your content.
The Results?
Benefit from increased traffic and visibility without additional marketing efforts.
Enjoy free SEO, social media promotion, and email marketing, all in one place for free!
“LinkedIn offers a convenient all-in-one solution. For creating a newsletter, blog, and social media presence. It’s free, user-friendly, and eliminates the need for multiple platforms. Making it a great choice for those looking to establish a strong online presence.”
3- LinkedIn Newsletters: A Psychological as well as Algorithmic Win!
LinkedIn newsletters allow you to showcase your deep expertise and knowledge on a particular topic.
Thus, leading to a psychological effect of establishing yourself as a subject matter expert & strengthening your personal brand.
LinkedIn newsletters encourage readers to spend more time on your content, signaling its quality to the algorithm which rewards you by increased free organic reach.
Consistent content = more conversations
Consistent conversations = more connections & more conversions
You might be wondering what to do. Should you start a newsletter first or wait until I have built an audience?
With no hesitation, start a LinkedIn newsletter yesterday! It is THE WAY to build an audience.
What about the competition? It already seems too crowded and too noisy over LinkedIn!
It is not easy.
- To stand out, prioritize creating content that is relevant, relatable, and authentic.
- Avoid generic topics and focus on addressing specific problems for your target audience.
- Share your personal experiences & insights rather than generic information or AI-generated content.
4- LinkedIn Live Events: A Unique Engaging User Experience
What surpasses traditional text-based posts or even video content?
LinkedIn audio events. Real-time, authentic conversations.
Participants can hear your tone, how you speak, and how you share your mindset.
This automatically fosters a more authentic connection that does not happen anywhere else on social media.
What about live video events on LinkedIn?
No method exists to host a live video event over your LinkedIn profile.
You need third-party platforms. These platforms can be confusing and not easy to navigate.
In contrast, live audio events on LinkedIn offer a hassle-free and user-friendly experience. Therefore making it easy for you to create one and easy for your audience to join.
Best practices from my personal experience:
- Make consistent use of LinkedIn’s live audio event feature.
- Choose a regular date and time that is suitable for your target audience.
- Use Canva to create professional-looking event cover images to attract participants.
- Transcribe the audio event. Then, turn it into various content formats. Such as newsletters, social media posts, and infographics.
Story Time: my LinkedIn audio events testimonial:
By consistently hosting these events, I was able to:
- I aim to cultivate a loyal following and establish myself as a thought leader in their field.
- Engage with my audience personally, fostering a sense of trust and rapport.
- Unlock an awesome business opportunity! Here’s how: An event participant ➡️ conversation in DMs ➡️ client to my consultancy program ➡️ collaboration of a successful recurring joint personal branding workshop. 🤝
Live events can serve as catalysts for meaningful connections, collaborations, and business opportunities. Strangers turn into connections and connections turn into brand ambassadors!
So there you have it! LinkedIn newsletters and live events are secret superpowers many people don’t know about. If you use them right, they can help you build your personal brand and generate real business opportunities.
Finally, do you want to build an effective personal brand today?
The “LinkedIn Influence Accelerator” is my course for founders, coaches, and communicators. It is crafted for professionals who want to create an effective personal brand that generates opportunities!
Start boosting your personal brand now!
