Boosting Business: The Power of Strategic Customer SelectionNovember 1, 2023 2023-11-01 10:05
Boosting Business: The Power of Strategic Customer Selection
Growing your business in this challenging era is not easy. But with the proper “vision” and “framework,” you can still skyrocket your sales and boost your business.
Here is my own methodology that I have developed throughout a journey of 15+ working in business development.
Six steps framework to boost your business 💰💰
These steps might not be very easy for many people, especially the first two! But this is the best way to grow.
1️⃣ Choose ONLY Customers Who Have Spending Power 🚀💰
We want everyone to be our customers, but this is wrong! One of the most critical for business growth is targeting customers with the financial means to invest in your products or services. This happens by identifying and engaging with individuals or companies that have the spending power.
2️⃣ Choose ONLY Customers Who Are Decision-Makers 🚀💰
Identify and engage with decision-makers within your target customer base. These individuals hold the power to say “yes” and can expedite the buying process. Your efforts will be more effective when you communicate with those with the authority to make purchasing decisions.
3️⃣ Choose Customers in a Largely Growing Market Seek 🚀💰
Choosing to operate in a growing market provides a higher chance of success. Market trends can often fuel your business, helping you ride the wave of increasing demand for your products or services.
4️⃣ Offer Them a “Solution,” Not Just a Product 🚀💰
In the age of customer-centricity, it’s crucial to understand that customers seek solutions to their problems. They don’t want more products/services. Position your offerings as solutions to their pain points. Emphasize how your product/service will improve their lives or business operations, and you will win!
5️⃣ Offer Them Super Unmatched Value 🚀💰
Ensure that your value proposition exceeds the competition. This might include added services, personalized customer support, or innovative features that your competitors don’t offer. Exceeding expectations will keep your customers coming back for more and referring others.
6️⃣ Put a Good Price and Stick to It 🚀💰
Avoid pricing your products or services low, which could undermine your brand’s perceived value. Stick to a competitive but profitable price, and be transparent about it. Remember, your pricing is part of your brand’s recognition and reputation in the market.
🎊 Congratulations, you are on the right track for boosting your business now!
Finally, here are three immediate ways I can help you today
- I am thrilled to announce that I will launch my Linkedin personal branding course (see the photo above!). Email me to get a sneak peak!
- If you want to learn more about personal branding, here are some quick online courses to put you on the right track quickly.
- Do you want to start making money on Linkedin? Here is my “LinkedIn Influence and Income” online consultancy program. Book your slot here to tailor this program for you!