You probably came across LinkedIn collaborative article if you are active the platform, and focusing on building a solid personal brand.
So, what are LinkedIn collaborative articles?
It is an article that is originally created using AI, and then completed by inviting users to co-author content on a shared topic of interest or expertise. So, collaborative articles leverage the collective intelligence and experiences of their contributors, leading to a more comprehensive and diverse discussion on the subject matter.
What are the benefits of LinkedIn collaborative articles for you?
When you contribute your expertise frequently to those articles, here is what you get:
1- Networking & Engagement Opportunities
Participating in LinkedIn collaborative articles opens doors to connecting with like-minded professionals and fostering relationships that can lead to future collaborations, mentorships, or even career opportunities. Your expertise will engage others, leading to valuable interactions.
For instance, imagine contributing to a collaborative article on digital marketing trends. Your insights might attract the attention of a prominent marketing director who then reaches out to you for a partnership. People would also engage with your expertise. Check the image below!
LinkedIn team has seen a 316% weekly increase in members reacting to contributions since September.
2- Increased Visibility
Contributors benefit from shared exposure. As the article circulates across LinkedIn, each author’s profile gains visibility, enhancing their professional brand and reach on the platform. For example, by contributing to an article on leadership strategies, your profile is showcased to a broad audience interested in leadership, potentially attracting followers and connection requests from industry leaders.
LinkedIn noted that the weekly readership of Collaborative Articles has increased by over 270% since September.
3- Enhanced Credibility and Authority
By consistently contributing high-quality insights, and sharing truly valuable expertise, you establish yourself as an authority in your field. For example, if you regularly add value to articles on cybersecurity, you become a go-to expert for others in that space. This enhanced credibility can lead to speaking engagements, invitations to webinars, and other opportunities to showcase your expertise.
4- Opportunities for Thought Leadership
Whenever you contribute to LinkedIn collaborative articles, your network gets a notification. Accordingly, they will come and see your contributions. This is totally different than seeing your regular posts. This is because here, you are sharing deeper thoughts, and expertise.
Collaborative articles offer a platform to share your unique perspectives and innovative ideas. For instance, contributing to an article about the future of remote work allows you to present forward-thinking solutions that could influence industry standards. This positions you as a thought leader and trendsetter.
5- You might also get a good badge!
Another very interesting incentive also is that you might get a Community Top Voice badge in a key skill area, as a result of your Collaborative Article contributions. You can choose your area of expertise out of many topics here. There is no limit to the number of skills for which you can earn a badge.
Beware that the badge expires after 60 days if you stop collaborating!
This badge signifies your commitment to collaboration and knowledge sharing and highlights your expertise in the featured topic area.
So, are these articles worth your time?
YES. Linkedin Collaborative Articles have seen a 4x increase in weekly member contributions quarter-over-quarter, with, cumulatively, over 10 million contributions in the past year.
So, it works! People read it and will see your contributions. People will “like” your contributions, giving more exposure to your personal brand.
Accordingly, this will get you a badge that confirms your expertise.
Finally, do you want to step ahead?
The “LinkedIn Influence Accelerator” is a course for founders, coaches, and communicators. It is crafted for professionals who want to create a process for consistent business growth while enjoying time freedom, using LinkedIn.
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