Branding For Good: Harness Technology for Impactful Personal Branding

Today, people think a personal brand is about someone who is active on social media and has a huge following.

Nope.

Influencers are not personal brands either.

What’s important is not the number of followers you have. But the interaction you get from your community.

Then, what is personal branding? It is a strategy of how you position yourself, what your vision is, what your mission is, and what your values are.

Branding For Good: What It Is

Imagine using your personal brand to champion ethical considerations in AI. Or advocate for digital transformation in specific sectors. That’s the kind of impact branding for good can champion. On the bright side, technology can be a powerful tool for positive change. But there’s a flip side. Technology can be misused to cause harm to people or the planet.

➡️Branding for good is about contributing to a cause and inspiring action.

➡️Branding for good aligns your personal brand with impactful movements.

➡️Branding for good ensures your brand message promotes a positive agenda.

➡️Branding for good is about using technology & messaging to make a positive difference.

✨Personal branding done right is about bringing value and creating impact.

⚠️Self-promotion, on the other hand, can quickly turn into noise. Nobody wants to hear endless brags about speeches, events, and accomplishments. Where’s the value? That’s what’s missing from many social media personal branding efforts today.

This Might Require…Rebranding

Today, the market, customer needs, and even technology are constantly shifting.

We need to anticipate these changes, not just react to them. Rebranding isn’t about revolutionizing your core mission. It is about adjusting your brand to stay relevant and continue delivering value.

Think of your mission statement as your North Star – a constant guiding principle. However, your vision is like reaching the summit of a mountain. It should evolve as you navigate the changing landscape.

Technology, AI & Personal Branding

We’re talking about technology for good, about AI that augments human capabilities. This is the intersection of technology and personal branding: staying true to yourself. Using technology to spark ideas, but always letting your unique voice shine through.

⚠️AI-generated content often lacks the depth & credibility that comes from showcasing your expertise.

✅To truly establish authority, individuals should share their unique perspectives, experiences, and insights. Demonstrating their genuine value to the audience.

⚠️The lack of transparency in AI-generated content, such as not disclosing the sources, erodes trust.

✅Human-centric content, where you cite sources & share your background, builds trust. It also establishes you as a thought leader.

⚠️In today’s information-rich world, audiences are discerning. They seek authentic voices and in-depth analysis.

✅You can leverage AI to assist with tasks like grammar correction. But your content should reflect your unique voice and experience.

Capitalizing on Authentic Personal Branding: Social Good > Self Promotion

Social good in the context of AI and content creation involves ensuring the accuracy & validity of information. This means checking data sources, verifying information, and avoiding the spread of misinformation.

Just like journalists verify their sources, content creators must critically evaluate AI-generated information, especially with LLMs like ChatGPT, whose knowledge base may be outdated. Sharing inaccurate or misleading information undermines trust. Moreover, it hinders the potential for AI to contribute positively to your personal brand.

How to Build a Resilient and Future-proof Brand in Today’s AI Era?

It’s about adapting, agility, and changing. AI and technology will help you learn about audience behavior and market trends because they can predict the future based on historical data.

This is what the resilient and future-proof brand is about. Balancing technological advancement with a human-centric brand approach.

Branding for good means aligning your actions with the values & messages you share on social media. It’s about authenticity, living the positive impact you promote online and inspiring others to do the same.

FINAL WORDS

1️⃣Stay authentic. Tech should be your support, not your replacement. Embrace those analytics tools – the more you know about your audience, the better you can tailor your message & brand story to resonate with them.

2️⃣Everyone has a unique story, a set of values that makes them special. These are your gold nuggets – cultivate them, be patient, and build resilience.

3️⃣So, if you’re fired up to create your own brand, pick a subject you love, dive deep, and share your knowledge. Additionally, learn from others and, most importantly, stay true to yourself. That’s the golden rule, my friends!

This blog article is based on the LinkedIn live event on Branding for Good with Nicolas Babin

Finally, do you want to build an effective personal brand today?

Here is a free quiz to Discover The Power of Your Personal Brand on LinkedIn in less than two minutes! Get your score here.

The “LinkedIn Influence Accelerator” is my course for founders, coaches, and communicators. It is crafted for professionals who want to create an effective personal brand that generates opportunities!